Data Post November 12, 2009 - Forced vs. Unforced Registration Test
Website Data for November 5 - November 11, 2009
Well, not much changed from last week. The total visitors and total uniques are nearly identical and Saint-paul-real-estate.com (unforced site) had slightly better non-IDX lead totals while BarkerHedges.com (forced site) saw the same net total of non-IDX leads and an increase in IDX leads. A few more weeks of testing and maybe we'll be able to make some sense out of these numbers!
| Saint-Paul-Real-Estate.com (Unforced)||BarkerHedges.com (Forced) |
| Unique Visitors||1,048||1,214|
| Avg Pages Viewed per Visitor||15.1||11.7|
| Avg Time on Site per Visitor||9 minutes 58.3 seconds||7 minutes 30.1 seconds|
| Bounce Rate||32%||37%|
| Showing Request Forms||6||4|
| Property Inquiry Forms||3||2|
| Other Misc Forms||0||1 |
| Call In from Website||0||0|
| Bad Information Given||0|
As usual, we start with a side by side analysis of the website conversion rates. The conversion rate is the % of Unique Visitors who convert into a lead. We calculate leads including all lead types, minus those that give bad contact information. For Saint-Paul-Real-Estate.com (the Unforced Website), the conversion rate was 1.43% (15 net leads ÷ 1,048 unique visitors). For BarkerHedges.com (the Forced Site), the conversion rate was 5.60% (68 net leads ÷ 1,214 unique visitors). This is a sizeable increase in conversion rate for both websites, but the percentage spread between the sites remained about the same as previous weeks.