Website Data for November 26 - December 2, 2009
This week's total visitors and unique visitors were down about 13% on the Unforced website and nearly 6% on the Forced Site. BUT, the total action items (IDX registrations, showing requests, contact forms) increased on both sites. Basically, our traffic was down, but our leads were up. Go figure?
| || Saint-Paul-Real-Estate.com (Unforced)||BarkerHedges.com (Forced) |
| Unique Visitors|| 933|| 1,057|
| Avg Pages Viewed per Visitor|| 15.1||13.3|
| Avg Time on Site per Visitor|| 10 minutes 14.3 seconds ||7 minutes 10.6 seconds|
| Bounce Rate|| 35%||38%|
| || || |
| IDX Registrations|| 3||46|
| Showing Request Forms|| 3||3|
| Property Inquiry Forms|| 5||1|
| Other Misc Forms|| 1||2|
| Call In from Website|| 0||0|
| Bad Information Given|| 0||2|
With less traffic and more leads, the conversion rate should be interesting. The conversion rate is the % of Unique Visitors who convert into a lead. We calculate leads including all lead types, minus those that give bad contact information. For Saint-Paul-Real-Estate.com (the Unforced site), the conversion rate was 1.29% (12 net leads ÷ 933 unique visitors). For BarkerHedges.com (the Forced website), the conversion rate was 4.73% (50 net leads ÷ 1,057 unique visitors). Neither percentage is an all-time high, but they each represent more than a .5% increase over last week.