Data Post December 3, 2009 - Forced vs. Unforced Registration Test
Website Data for November 26 - December 2, 2009
This week's total visitors and unique visitors were down about 13% on the Unforced website and nearly 6% on the Forced Site. BUT, the total action items (IDX registrations, showing requests, contact forms) increased on both sites. Basically, our traffic was down, but our leads were up. Go figure?
| Saint-Paul-Real-Estate.com (Unforced)||BarkerHedges.com (Forced) |
| Unique Visitors||933||1,057|
| Avg Pages Viewed per Visitor||15.1||13.3|
| Avg Time on Site per Visitor||10 minutes 14.3 seconds||7 minutes 10.6 seconds|
| Bounce Rate||35%||38%|
| Showing Request Forms||3||3|
| Property Inquiry Forms||5||1|
| Other Misc Forms||1||2|
| Call In from Website||0||0|
| Bad Information Given||0||2|
With less traffic and more leads, the conversion rate should be interesting. The conversion rate is the % of Unique Visitors who convert into a lead. We calculate leads including all lead types, minus those that give bad contact information. For Saint-Paul-Real-Estate.com (the Unforced site), the conversion rate was 1.29% (12 net leads ÷ 933 unique visitors). For BarkerHedges.com (the Forced website), the conversion rate was 4.73% (50 net leads ÷ 1,057 unique visitors). Neither percentage is an all-time high, but they each represent more than a .5% increase over last week.