Data Post December 3, 2009 - Forced vs. Unforced Registration Test

Website Data for November 26 - December 2, 2009

This week's total visitors and unique visitors were down about 13% on the Unforced website and nearly 6% on the Forced Site.  BUT, the total action items (IDX registrations, showing requests, contact forms) increased on both sites.  Basically, our traffic was down, but our leads were up.  Go figure?

Raw Data: (Unforced) (Forced)

 Total Visitors

1,060 1,322
 Unique Visitors
 933 1,057
 Avg Pages Viewed per Visitor
 Avg Time on Site per Visitor
 10 minutes 14.3 seconds 7 minutes 10.6 seconds
 Bounce Rate
 IDX Registrations 346
 Showing Request Forms
 Property Inquiry Forms
 Other Misc Forms
 Call In from Website
 Bad Information Given

Conversion Rate:

With less traffic and more leads, the conversion rate should be interesting.  The conversion rate is the % of Unique Visitors who convert into a lead.  We calculate leads including all lead types, minus those that give bad contact information.  For (the Unforced site), the conversion rate was 1.29% (12 net leads ÷ 933 unique visitors).  For (the Forced website), the conversion rate was 4.73% (50 net leads ÷ 1,057 unique visitors). Neither percentage is an all-time high, but they each represent more than a .5% increase over last week.

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