Data Post December 3, 2009 - Forced vs. Unforced Registration Test
Website Data for November 26 - December 2, 2009
This week's total visitors and unique visitors were down about 13% on the Unforced website and nearly 6% on the Forced Site. BUT, the total action items (IDX registrations, showing requests, contact forms) increased on both sites. Basically, our traffic was down, but our leads were up. Go figure?
Raw Data:
| Saint-Paul-Real-Estate.com (Unforced) | BarkerHedges.com (Forced) | |
Total Visitors | 1,060 | 1,322 |
| Unique Visitors | 933 | 1,057 |
| Avg Pages Viewed per Visitor | 15.1 | 13.3 |
| Avg Time on Site per Visitor | 10 minutes 14.3 seconds | 7 minutes 10.6 seconds |
| Bounce Rate | 35% | 38% |
| IDX Registrations | 3 | 46 |
| Showing Request Forms | 3 | 3 |
| Property Inquiry Forms | 5 | 1 |
| Other Misc Forms | 1 | 2 |
| Call In from Website | 0 | 0 |
| Bad Information Given | 0 | 2 |
Conversion Rate:
With less traffic and more leads, the conversion rate should be interesting. The conversion rate is the % of Unique Visitors who convert into a lead. We calculate leads including all lead types, minus those that give bad contact information. For Saint-Paul-Real-Estate.com (the Unforced site), the conversion rate was 1.29% (12 net leads ÷ 933 unique visitors). For BarkerHedges.com (the Forced website), the conversion rate was 4.73% (50 net leads ÷ 1,057 unique visitors). Neither percentage is an all-time high, but they each represent more than a .5% increase over last week.
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