Data Post November 26, 2009 - Forced vs. Unforced Registration Test

Website Data for November 19 - November 25, 2009

It's now officially the "Holiday Season" so we'll see what impact that has on the weekly reporting for the last month!  For this week we saw nearly identical visitors and uniques on each website, but lower than expected lead actions (IDX registrations and inquiry requests).  This is likely due to the start of the usual "seasonal adjustment" for our local market.

Raw Data: (Unforced) (Forced)

 Total Visitors

1,222 1,404
 Unique Visitors
 1,030 1,136
 Avg Pages Viewed per Visitor
 Avg Time on Site per Visitor
 8 minutes 41.9 seconds 5 minutes 56.3 seconds
 Bounce Rate
 IDX Registrations 239
 Showing Request Forms
 Property Inquiry Forms
 Other Misc Forms
 Call In from Website
 Bad Information Given


Conversion Rate:

Like past weeks, we start with a side by side analysis of the website conversion rates.  The conversion rate is the % of Unique Visitors who convert into a lead.  We calculate leads including all lead types, minus those that give bad contact information.  For (the Unforced site), the conversion rate was .68% (7 net leads ÷ 1,030 unique visitors).  For (the Forced website), the conversion rate was 3.87% (44 net leads ÷ 1,222 unique visitors).

Stay Tuned! 

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