Data Post November 26, 2009 - Forced vs. Unforced Registration Test
Website Data for November 19 - November 25, 2009
It's now officially the "Holiday Season" so we'll see what impact that has on the weekly reporting for the last month! For this week we saw nearly identical visitors and uniques on each website, but lower than expected lead actions (IDX registrations and inquiry requests). This is likely due to the start of the usual "seasonal adjustment" for our local market.
Raw Data:
| Saint-Paul-Real-Estate.com (Unforced) | BarkerHedges.com (Forced) | |
Total Visitors | 1,222 | 1,404 |
| Unique Visitors | 1,030 | 1,136 |
| Avg Pages Viewed per Visitor | 12.9 | 10.1 |
| Avg Time on Site per Visitor | 8 minutes 41.9 seconds | 5 minutes 56.3 seconds |
| Bounce Rate | 35% | 44% |
| IDX Registrations | 2 | 39 |
| Showing Request Forms | 1 | 1 |
| Property Inquiry Forms | 4 | 4 |
| Other Misc Forms | 0 | 0 |
| Call In from Website | 0 | 0 |
| Bad Information Given | 0 | 0 |
Conversion Rate:
Like past weeks, we start with a side by side analysis of the website conversion rates. The conversion rate is the % of Unique Visitors who convert into a lead. We calculate leads including all lead types, minus those that give bad contact information. For Saint-Paul-Real-Estate.com (the Unforced site), the conversion rate was .68% (7 net leads ÷ 1,030 unique visitors). For BarkerHedges.com (the Forced website), the conversion rate was 3.87% (44 net leads ÷ 1,222 unique visitors).
Stay Tuned!
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