Data Post October 15, 2009 - Forced vs Unforced Registration Test
Website Data for October 8 - October 14, 2009
We are only 2-weeks into our 3 month test and the results are already getting pretty interesting. If you would like to review our Week 1 results, please Click Here. A HUGE thanks to Cal Carter for posting his comments and some of his own numbers last week! Below are Week 2 Raw Data and some thoughts from our perspective.
Raw Data:
| Saint-Paul-Real-Estate.com (Unforced) | BarkerHedges.com (Forced) | |
Total Visitors | 1,189 | 1320 |
| Unique Visitors | 964 | 1076 |
| Avg Pages Viewed per Visitor | 14.3 | 12.3 |
| Avg Time on Site per Visitor | 9 minutes 41.3 seconds | 7minutes 20.0 seconds |
| Bounce Rate | 34% | 40% |
| IDX Registrations | 4 | 34 |
| Showing Request Forms | 1 | 3 |
| Property Inquiry Forms | 4 | 4 |
| Other Misc Forms | 1 | 0 |
| Call In from Website | 0 | 0 |
| Bad Information Given | 0 | 4 |
Analysis:
Conversion Rate:
The conversion rate is the percentage of Unique Visitors who convert into a lead. We calculate leads including all lead types, minus those that give invalid contact information. For Saint-Paul-Real-Estate.com (the Unforced Website), the conversion rate was 1.03% (10 net leads ÷ 964 unique visitors). For Barkerhedges.com (the Forced Site), the conversion rate was 3.43% (37 net leads ÷ 1076 unique visitors). Both website performed at a lower conversion rate than in week 1, but our last data showed the conversion rate for the Unforced site, Saint-Paul-Real-Estate.com, to be about 1/2 of the conversion rate of her Forced Registration sibling, Barkerhedges.com. This week, the data shows Saint-Paul-Real-Estate.com to be only 1/3 of the conversion rate of Barkerhedges.com. Interesting. But there's more!
Leads:
While the analytics data is fairly consistent with Week 1, the Lead Data has some stark contrasts. In Week 1, Saint-Paul-Real-Estate.com produced 8 showing request/property inquiries. In Week 2, that number dropped to 5...and the number of Unique Visitors increased by nearly 30%! The number of showing request/property inquiries on Barkerhedges.com was nearly the same as was the number of unique visitors. Is this a result of Saint-Paul-Real-Estate.com having a bad week? Or a trend of things to come? We'll have to waint to find out.
Obviously, the greatest contrast is in the number of IDX leads between the sites. We will continue to monitor the activity of these IDX leads and keep you posted on any trends we find with showing requests and property inquiries as we gather more data.
Cheers,
Brandon & Matt
Post a Comment