Data Post December 10, 2009 - Forced vs. Unforced Registration Test
Website Data for December 3 - December 9, 2009
We saw slight up-ticks for Total Users and Uniques on both sites this week. It's a little surprising that we haven't seen a significant drop in traffic during what is normally a "slower time" of the year. Could it be the extended tax credit? Time will tell. Here are the numbers for last week:
Raw Data:
| Saint-Paul-Real-Estate.com (Unforced) | BarkerHedges.com (Forced) | |
Total Visitors | 1,169 | 1,360 |
| Unique Visitors | 1,030 | 1,166 |
| Avg Pages Viewed per Visitor | 13.6 | 12.0 |
| Avg Time on Site per Visitor | 10 minutes 3.7 seconds | 7 minutes 8.7 seconds |
| Bounce Rate | 32% | 37% |
| IDX Registrations | 2 | 44 |
| Showing Request Forms | 2 | 1 |
| Property Inquiry Forms | 6 | 4 |
| Other Misc Forms | 2 | 1 |
| Call In from Website | 0 | 0 |
| Bad Information Given | 0 | 0 |
Conversion Rate:
For week to week comparison, we begin by reporting the conversion rate for each site. The conversion rate is the % of Unique Visitors who convert into a lead. We calculate leads including all lead types, minus those that give bad contact information. For Saint-Paul-Real-Estate.com (the Unforced site), the conversion rate was 1.17% (12 net leads ÷ 1,030 unique visitors). For BarkerHedges.com (the Forced website), the conversion rate was 4.29% (50 net leads ÷ 1,166 unique visitors). Oddly, the net leads for both websites were identical to the previous week and unique visitors were up slightly. Therefore, the conversion rates were slightly lower, but hardly enough to be noticeable.
We are approaching the end of our test...only 3 more reporting periods to go!
Cheers,
Brandon & Matt
Discussion
Matt - Great Stats. Do you have any info on whether any of these have converted? I'm curious to see the difference, if any, in quality.
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