Home Staging Defined

With the popularity of today’s HGTV programs, home staging is increasingly practiced throughout the country. However, it is difficult to get an accurate representation of staging by watching an edited, 30-minute television show. Home staging is more than just setting out fresh flowers, baking cookies, and playing soft music. Staging combines basic design principles with proven marketing techniques; the result is a beautifully presented house that appeals to a broad range of buyers.

Think about the process people go through when they sell their car. They wash it, they clean out the items that have collected under the seats, and they vacuum all the upholstery. Why? There are plenty of automobiles that are being sold, and the seller wants the best chance that someone will pick their car. Staging is simply detailing your house! Consumers make purchases based on their emotional response to the product. This marketing theory translates into the real estate industry as well. Staging encourages a positive response from buyers by:

selecting a neutral color scheme

rearranging and removing furniture pieces

displaying home decor in focal areas

When properly used, these design elements create an atmosphere that is stylish and inviting. Not only will buyers have a favorable response, but they will also start to emotionally connect with the home. When a connection is made, usually an offer follows soon after. From multi-million dollar houses to one-bedroom town homes, staging transforms properties into “products” that are in prime showing condition for the real estate market!

KFM Staging & Design is a Minnesota home staging company that has been creating “First Impressions That Sell” for homeowners and Realtors across the Twin Cities and western Wisconsin. KFM specializes in home staging consultations and vacant stagings. For more information on home staging visit our website: www.kfmstaging.com.

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