North Virginia real estate professional Carolyn Capalbo's phone has been ringing off the hook. Sounds like a REALTOR's dream, right? Unfortunately, this experience has been nothing short of a nightmare.
North Virginia real estate agent Carolyn Capalbo had been working to build a reputation as a leader within the real estate industry. Through determination, persistence, and moxie, she positioned herself as one of the best real estate agents in the region. For her effort, she gained prominence within the local community and online.
And then all of her hard work was thwarted due to a simple case of mistaken identity.
In real estate, your name is your brand, your reputation. It's what people recognize. The success of a REALTOR is often defined by whether or not people know your name. What happens when someone with the same name is associated with something scandalous?
In 2008 New York Governor Eliot Spitzer was forced to resign from office due to his association with high end escorts and prostitutes. The escort at the center of this scandal is Playboy cover girl Ashley Alexandra Dupre. And her mother's name is Carolyn Capalbo.
Now, when a potential client performs a Google search for Carolyn Capalbo, instead of seeing the upstanding achievements of our heroine REALTOR, a wash of scandalous information appears on the screen. Real estate agent Carolyn Capalbo is not the mother of escort Ashley Alexandra. That's hard to distinguish, though, when scanning the online search results.
The differences could hardly be greater between Realtor Carolyn Capalbo and her scandalous counterpart. Though she does have a daughter, she is 16, not 22, and her name is not Ashley. Her family resides in Manassas, Virginia, far from where her namesake doppelganger was last reported as living: Wall Township, New Jersey. Carolyn Capalbo is a top producing Northern Virginia...