The Importance of Staging in the Twin Cities

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Today we're at a beautiful new Twin Cities listing to tell you about the three main components to getting a home sold in today's environment: price, marketing, and staging. We're happy to be joined by Kristina Leone from Lionheart Staging to discuss the importance of home staging.

Staging is so important today, and that's what we want to focus on. Years ago, you could simply put a sign in the yard, but buyers have shifted since then. Buyers are more Internet savvy with things like Pinterest and design blogs; they want a presentation when purchasing a house. Buyers are visual, a staging captures the best features and functions of a home and puts them in a nice package.

This particular home was a blank slate for staging. Architecturally, it's a beautiful home with a wonderful layout, but it lacked softness and approachability. We accomplished the goal of softness through furniture, rugs, and accessories to pull out that emotion. Staging makes a home emotionally appealing for buyers.


In the case of this house, it was vacant, but many sellers live in a home while it's on the market. When staging an occupied home, the goal is to use the same approach of proper interior design rules and the knowledge of how the home photographs, and use the existing furniture and artwork. Sometimes you may be recommended a small purchase to enhance the sale of the home. We educate sellers how to make each room picture perfect to market.

The importance of staging your home is finding a professional like Lionheart Staging that really understand the reasons behind staging. We really love working with Lionheart Staging, and if you would like to get in touch with them, visit them here.