What’s in a Name? Carolyn Capalbo Knows
North Virginia real estate professional Carolyn Capalbo's phone has been ringing off the hook. Sounds like a REALTOR's dream, right? Unfortunately, this experience has been nothing short of a nightmare.
North Virginia real estate agent Carolyn Capalbo had been working to build a reputation as a leader within the real estate industry. Through determination, persistence, and moxie, she positioned herself as one of the best real estate agents in the region. For her effort, she gained prominence within the local community and online.
And then all of her hard work was thwarted due to a simple case of mistaken identity.
In real estate, your name is your brand, your reputation. It's what people recognize. The success of a REALTOR is often defined by whether or not people know your name. What happens when someone with the same name is associated with something scandalous?
In 2008 New York Governor Eliot Spitzer was forced to resign from office due to his association with high end escorts and prostitutes. The escort at the center of this scandal is Playboy cover girl Ashley Alexandra Dupre. And her mother's name is Carolyn Capalbo.
Now, when a potential client performs a Google search for Carolyn Capalbo, instead of seeing the upstanding achievements of our heroine REALTOR, a wash of scandalous information appears on the screen. Real estate agent Carolyn Capalbo is not the mother of escort Ashley Alexandra. That's hard to distinguish, though, when scanning the online search results.
The differences could hardly be greater between Realtor Carolyn Capalbo and her scandalous counterpart. Though she does have a daughter, she is 16, not 22, and her name is not Ashley. Her family resides in Manassas, Virginia, far from where her namesake doppelganger was last reported as living: Wall Township, New Jersey. Carolyn Capalbo is a top producing Northern Virginia REALTOR with Keller Williams Realty and a member of Northern Virginia Association of Realtors' Multi-Million Dollar Sales Club. She recently earned the Certified Distressed Property Expert designation, which gives her insight into foreclosure avoidance and short sales. She is in no way involved in a sex related press scandal.
Carolyn Capalbo's effort to reclaim her online reputation has not gone unheard in the real estate industry. To help her out, REALTORS and real estate agents are collectively trying to help Carolyn regain her standing as a conscientious and involved member of the business community in terms of Google's search results. Rather than allowing the scandalous stories gain prominence over her livelihood, real estate agents and other helpful citizens are uniting to help restore her honor.
If you are looking for an agent to assist you with buying or selling your Northern Virginia home, contact Carolyn Capalbo at 703.477.6022 or visit her at: http://www.Just4Real.com If you would like to also support this effort, please post on your blog or create your own Carolyn Capalbo tribute site. Help Carolyn Capalbo regain her online reputation!
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